Style

After the many conflicts between the artists values of anti-history & unifying all the elements, a style of art was formed which was finally applicable to posters that was both visually appealing but informative in a graphic manner. The artist who was well known for this during this era was illustrator David Klein, his most famous posters being for Trans World Airlines.


This piece was for TWA advertising flights to New York. The palette for this poster has a beautiful range of vibrant shades which contrast well against the black allowing for the posters design to really pop out. The fact that he has used so many abstract colours & simple blocks to create the piece but it is still clear to the audience what the destination of the image is, is a perfect example of good communication through a visually appealing manner. However I feel that the reason for the typography being red & bold isn't just to create contrast but to set the idea of New York in the audience's minds. This way no matter how you look at this poster you can't help but see New York. The clever thing about the design also is that it aims to construct the subject from what a tourist sees/ looks forward to. For example people look forward to seeing "the big lights" of New York. With the sparkle effects, bold "screens" & whizzes of car lights, the lights are what this poster has focused on. Perfect seeing as the lights are the most visually appealing part of New York.

 Klein proves that personal taste doesn't really matter when it comes to design. You have to understand how the audience views the world to truly create a piece that speaks to them & grabs their attention. Knowledge of the news is essential to truly hear what the public want & feel.