Constructivism

This art movement was founded in Russia 1917 by Kazimir Malevich. He led the young generation of architects, builders & engineers who believed that art shouldn't be "pretty pictures" but an image that is practible & applicable to societies needs. This is the further development of graphical imagery. Malevich was also a very influential painter of the Russian revolution.



This is the Reaper by Malevich. As you can see the shapes used within this pieces are very simple but bold, creating a "blocky" anatomy. However to soften the form of the Reaper he has painted a gradient effect which rounds the limbs of creating a futuristic look. The facial  features cause a more abstract effect to this monochrome figure, the nose constructing with coloured lines sweeping down (one of which is orange which contrasts to the colourless figure to make it stand out).  The background however, is the greatest contrast within this piece as it consists of a softened haze of orange flowers, rectangular they may be, they still appear delicate due to the figures harshness. I believe this is a great example of the constructivist's view of making the piece communicate rather than to appeal to the eye more.

 Communication was an essential key to their movement. This was further proved by their strong use of typography throughout a lot of their pieces. This was the start of the connection between visual pieces & using them to communicate a very clear message to the audience that didn't mean anything deep in particular. Graphic Design has a purpose, something to tell the audience. Art could inform people as well as move them.